IRIX - introducing a new photographic brand to the Japanese market – invites you to the CP+ 2019 Camera & Photo Imaging Show in Japan!

Irix, a young international company created by photographers, is continuing its expansion into further photographic markets across the globe. The company is already located in many countries around the world, including the whole of Europe.

Now the Irix team is planning to open itself up further to welcome the Japanese community of photographic enthusiasts! The company itself was found in 2016 in Switzerland by an international team of professional photographers. These photographers desired a brand that would create the photographic products that they and other photographers had always wished for and wanted to hold in their hands.

In short, that is how the Irix motto appeared: This is Irix, the photographer’s dream.

Today the company’s portfolio consists of extra-high quality products which can be bought at reasonable prices.

The Irix 11mm f / 4.0 and Irix 15mm f / 2.4 wide-angle lenses successfully combine a short focal length with a large aperture. Intelligent solutions such as the focus ring lock, the perceptible infinity click, or the quality of seals that are matched to the extreme conditions of use of lenses and which enhance the photographer’s skills and thus an increased excellence in the quality.

The Irix 150mm f / 2.8 macro is a The Irix 150mm f/2.8 Macro is a modern macro telephoto lens that is characterized by excellent optical parameters, sophisticated ergonomics, and a unique design. The use of a one-lens aperture guarantees exceptional image art. In Irix we believe that the lens should not just be a collection of pure parameters. Like any object, it should have a soul, and give us something more. Just as a sword consists of a sharp blade that has been finely honed into an artistic, coherent and harmonious line, the Irix 150mm f/2.8 lens allows you to achieve extremely sharp images when and where you want it, leaving any out of focus areas smoothed out so that the bokeh effect – characterised by the lens – is unique and pleasant.

The Irix EDGE filters range consist of round, rectangular and square filters that allow for the highest precision and optical quality. Both filter surfaces are coated with a multilayer anti-reflective coating and NANO water / oil resistant coating, ensuring high light transmission and natural colours in all weather conditions.

The company’s opening on the Japanese market will begin with its participation at one of the biggest photographic events in the world – The CP+ 2018 Camera & Photo Imaging Show in Japan!

And so the Irix team is inviting you to get to know both our products and the company by visiting us at the show. Each guest will be able to test every Irix product and personally speak with Irix team members.  The Irix team will be waiting and ready for you at G-62 booth every day, starting from the 28 February until the 3 March 2018, at Pacifico Yokohama/ Osanbashi Hall.

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