Irix Lens Cookie Policy

Irix Lens Cookie Policy

Use of Cookies

We use cookies and other technologies that collect information about your browser to ensure comfort and security while using our service. We respect your privacy, and you can change your cookie settings at any time. Most web browsers allow you to display, delete, and manage cookies. This information helps us improve our products, tailoring them to your preferences. More information can be found in our Privacy Policy, List of Cookies, and List of Trusted Partners.

What are cookies?

Cookies are small text files sent by a server or website application, stored on your device (e.g., computer, smartphone). They contain information and analytical and statistical data necessary for the proper functioning of the service and customizing the website to your preferences. Cookies do not affect your device and do not introduce configuration changes. Session cookies are deleted after closing the browser, while persistent cookies are stored for a longer period. Cookies help us improve our services.

What cookie technologies do we use?

On our website, we use technologies that store data on your device for analytical, marketing, and functionality purposes. These technologies may include functionalities similar to cookies (e.g., local storage).

Who do cookie technologies apply to?

Cookie technologies (or similar) are used whenever you use our services through an application or website. The files are stored on your device according to your browser preferences and settings.

Do cookies store personal data?

The stored information does not contain personal data that could directly identify you. Some information may become personal data when combined with other data from your registration. In such cases, our Privacy Policy provisions apply, including the rights of data subjects. You can find the list of trusted partners on the Trusted Partners List page.

Why do we use cookies?

Cookies are necessary for the proper functioning of the website and include:

– Authentication of the logged-in user,
– Saving products in the cart,
– Evaluating and measuring data related to the purchase process,
– Ensuring security.

You do not need to consent to the use of necessary cookies.

To ensure comfort and security, functional and personalization cookies store information related to:

– Customizing products to user preferences,
– User preferences regarding filtered products, language, location, age, gender,
– Browsing history, time spent on the site,
– Identifying the user concerning content matching their preferences.

Analytical cookies store information about the use of the website, enabling the improvement of products and services:

– Technical information about the web browser and IP address,
– Time spent on the site,
– User activities on the site (e.g., making a shopping list, placing an order),
– User reactions to promoted products.

Promotional cookies are used to present products according to your preferences, to:

– Ensure comfort while using the site,
– Contact newsletter subscribers,
– Determine the effectiveness of marketing campaigns.

Your consent is required for the use of functional, analytical, and marketing cookies.

Deleting cookies

By default, web browsers allow cookies to be placed on your device. You can block or delete cookies from our site or our partners by changing your browser settings at any time. Information on how to delete cookies can be found in your browser’s „Help” section. Here are links to instructions for popular browsers:


Internet Explorer:



Microsoft Edge:


For information on managing cookies on your mobile phone, refer to your device’s user manual.

Remember that cookies ensure the proper and uninterrupted use of our site and enable comfortable shopping according to your preferences. Deleting cookies does not equate to deleting personal data obtained through them.